5 SEO Tips for Google Sites

October 17, 2022
SEO Tips for Google Sites

Google Sites is always Google's best choice to use electricity for web hosting. And, as always, Google offers a lot of advice and support to help people use its platforms and tools.

However, this is not the only resource you have when looking for the
SEO mind map for your Google Sites. We have created this guide to help you get the information you need to develop your search engine optimization strategy.

What is SEO for Google Sites?

SEO for Google Sites is the process of optimizing Google Sites to improve their search engine rankings for relevant keywords. A good Google Sites SEO plan focuses on the essential HTML elements that search engines use to index and rank content in the SERPs.

Like any other type of website, Google sites are built with a Content Management System (
CMS) such as WordPress and Wix, which can be optimized for SEO and ranked in the SERPs for relevant information.

When it comes to SEO, there are many best practices that you can use. After all, people in SEO have complete jobs! SEO is about using the right keywords and providing relevant information to your customers on your website. Here are some SEO tips for Google sites to help you get started:

#1. Publish Relevant, Authoritative Content

Quality, authoritative content is the number one factor for your search engine results, and nothing replaces the best content – ​​this is especially true regarding SEO marketing. Good content created specifically for your target audience increases online traffic, which increases your site's authority and relevance. Improve your writing skills online and show yourself as an authority on the topic you are writing about.

Define and target a specific keyword for each legal page on your website. Consider how your reader will find that page with search information. It is challenging for a web page to achieve search engine ranking for many key phrases unless those phrases are similar. If you want to rank for multiple keywords on your website, you need to create a separate web page for each keyword you are targeting.

Besides the page URL, title, and subtitles, the most important factors are the search results. Repeat the keyword multiple times on the page—once or twice in the opening and closing paragraphs and two to four times in the rest of the content. Be in charge—links to relevant resources and additional information on your organization's public website and other useful websites.

#2. Submit an XML Sitemap to Google

An XML sitemap acts as a template for your website. When search engines get this plan, they can analyze and rank more accurate content (crawling and indexing). Indexing is important because it determines which categories and search terms your content will appear on the results pages.

You can submit an XML map to
Google Search Console (formerly Google Webmaster Tools) so that crawlers can access it for information. Here you can also check your position in the index and see areas for improvement.

Google Search Console Sitemaps

However, If you are using Google Sites, you don't even need to submit XML since your Google Sites is already being indexed with built-in Google Search Optimization.

#3. Optimize Page Speed & Get Rid of Bloat

Page speed is essential for performance, and Google will be the first to tell you. They also have tools to help you test your page speed and find areas that need improvement. Make sure you upload your images, put them in the most miniature format possible, and remove any extras you don't need. Skip ads and pop-ups and make sure there are no distractions. These days, you will lose points if you have too many pop-ups.

Page speed is all about giving people quick and easy answers. Simplify navigation and take advantage of mobile design to create a powerful site that is mobile-friendly and easy to load on any platform. You can use Google Analytics tools or find many other tools to test your page speed and identify areas for improvement.

#4. Change Google Sites Permissions

The next step in SEO for Google Sites is to change the permission for the website to be published on the website. This allows people to search and open the site and gives Google crawlers access to the content. If you do not change this permission, your Google sites will not be indexed by Google, Yahoo, or Bing search engine.

To make your Google Site publicly available, click on the "Share with Others" icon at the top of the Site builder screen and then change the "Published Site" setting to make the website public. This setting change will allow your site to be crawled, indexed, and ranked in SERPs.

#5. Get a Complimentary Google Sites SEO Audit

Anyone with a Google account can create their website free with Google Sites. Although this CMS platform is simpler and more limited than many competitors, it welcomes users and achieves its purpose of allowing users to publish quickly and easily. Combining a CMS with a Google Sites SEO plan means increasing your site's chances of ranking well, increasing traffic, and using your stuff.

There are benefits to any website when it comes to using Google Analytics, but if you're on Google Sites, it's a must. Not only will it tell you how your site is doing in traffic and rankings, but it will also tell you where your SEO efforts are working, maybe missing a sign and more. You can create different customizable reports to help you learn more about your SEO campaigns and what can be customized or optimized.


These five SEO tips and best practices are crucial steps you can take to improve your website. You make changes that will help customers and searchers better understand your business. However, sometimes people recommend SEO methods that do not bring success to visitors to the website and are only there to try to manage searches.

As you can see, Google Sites SEO is the process of improving Google sites to help them rank higher in search engine results pages (SERPs) for relevant information. And like other popular CMS platforms like Wix and WordPress, some HTML elements on Google Sites can also be optimized for SEO to increase your search engine rankings.

Need help?

For professional pages on Google Sites or for any other issues, you can contact us directly or post your question on our Facebook page.

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