5 Common Mistakes to Avoid When Creating Google Sites

July 31st, 2023

Building a website on Google Sites can be an exciting endeavor, but it's easy to overlook crucial elements during the process. Paying attention to the details can make a significant difference in creating a successful and SEO-friendly website. In this blog, we will explore the five most common mistakes people make when crafting Google Sites and provide valuable tips on how to avoid them, ensuring that your website stands out from the competition.

1. Favicon 

Often overlooked, the favicon is a small yet powerful element of your website. It appears in the browser's tab or address bar and helps visitors recognize and remember your brand. Additionally, when users bookmark your website, the favicon is displayed next to the link. But that's not all! Search engines may also showcase your favicon alongside your website's title and meta description in search results. A well-designed favicon can leave a lasting impression, so don't underestimate its importance.

How to add favicon in Google Sites

Tip: Create a simple and eye-catching favicon that reflects your brand identity for better recognition.

2. Short Links and Footer Menus 

While a navigation bar in the header is essential, many forget about the footer. It's just as important! The footer allows you to add resource links and shortlinks, providing users with convenient navigation options throughout your website. Having well-organized and accessible menus in the footer can enhance user experience and encourage visitors to explore more of your content.

Google Sites Footer Settings

Tip: Categorize your footer menus appropriately and ensure that they complement the header navigation for a seamless browsing experience.

3. Mobile Responsiveness 

With an increasing number of users accessing websites on their mobile devices, having a mobile-responsive design is non-negotiable. Google Sites offers a native mobile-friendly look and feel, saving you the trouble of designing a separate mobile version. However, it's essential to ensure that your chosen design looks appealing and functions flawlessly on mobile and tablets.

Checking Mobile Responsiveness in Google Sites

Tip: Regularly preview your website on various mobile devices to ensure optimal user experience across different screen sizes.

4. Social Icons

In the current digital era, having a strong social media presence is essential for both businesses and individuals.Integrating social icons on your Google Sites website allows visitors to connect with your brand across various platforms. Don't forget to include links to your blog and other relevant affiliate pages to further engage your audience and expand your online community.

Social links settings in Google Sites

Tip: Use prominent social icons that match your website's design and place them in a visible spot on the footer for easy access.

5. Google Analytics

Building a website is just the first step; understanding your audience and their behavior is vital for its success. Google Analytics offers valuable insights on website traffic and user interactions. By integrating Google Analytics with your Google Sites, you can track the performance of your site, identify areas for improvement, and make data-driven decisions to boost conversions and enhance user engagement.

Adding Google Analytics in Google Sites

Tip: Set up Google Analytics early in the website creation process to monitor your site's performance from the beginning.

Wrapping up 

Creating a successful website on Google Sites requires attention to detail and the avoidance of common pitfalls. By incorporating a well-designed favicon, organizing short links and menus in the footer, adding social icons, integrating Google Analytics, and ensuring mobile responsiveness, you can create a website that attracts visitors, engages them, and drives conversions. 

Remember, the devil is in the detail, so invest time and effort in perfecting your website to leave a lasting impression on your audience and achieve your online goals. With these tips in hand, you are now equipped to make the most out of Google Sites and build a remarkable online presence. Happy website building!

Need help?

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